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Month: June 2019

Essential Tips to Help With Your Home Business Advertising

Posted on June 28, 2019 in Uncategorized

When you first set up your UK home business you will need to make sure that you concentrate on advertising what it is you sell or do. Failure to do so could mean that you struggle to find custom and that your business does not make enough money. However you may not have a large amount of money to spend on advertising so it is important that you investigate the many free methods available as well as learn which are the best forms for your budget.

Establish a budget and stick to it

The first thing you should do is work out how much you can realistically afford to spend on advertising every month and make sure that you stick to it. You may find that initially you have to spend a little more and then as word gets out and you get repeat custom you may be able to reduce your marketing bill. It is however important to remember that you should maintain at least some of your advertising even if you do find yourself busy as it is a good idea to always attract new custom.

Find customers online

The majority of people these days have the internet and use it as a way of finding small businesses or people that can help them. You should therefore take advantage of this and include ads for your UK home business online. In this way you can target a much wider audience and hopefully increase your client base.

Find free ways to advertise

In the very early days of setting up your UK home business, chances are you will not have a large budget for advertising. You should therefore make the most of free methods of advertising online. This can include joining relevant forums, starting a blog, videos, setting up a group on Facebook, creating articles and submitting press releases. These can all be achieved for free and will attract attention from many people.

Create a professional website

One area that never fails to impress new customers is having a professional and informative website. You should make sure that you provide lots of information on what it is you do in a clear and easy to read way. Also offer contact details, perhaps information on prices and also a customer comments area so that people can see the opinions of others who have used your business.

The Differences Between Online and Offline Home Businesses

Posted on June 26, 2019 in Uncategorized

It’s a big question, isn’t it? Is there a difference between online and offline home business? Well yes, it is a big question… but no, it’s also not.

It only becomes “big” if you’re the one asking it and you find yourself going around and around in circles… should I run an online or offline business? I’ve always been offline, but people say online is the way of the future etc etc.

I had these discussions once, back in 1998… when I after much debate I made the decision to put my home business online.

But here’s the thing… even if you *do* run an online business… you’re still going to have to do many “offline things”. And you’ll find that the differences between online and offline home business really aren’t that much.

You’ve still got to plan your time. You’ve still got to get yourself up in the morning, look at your to-do list and take action on that list. Many people fall into the trap of thinking that if it’s online then it’s going to run by itself. This is a myth. You still have to set it up, plan it out, arrange it, and put it into place. You’ve still got to seek out new partners, new opportunities, and new endeavors.

Just like in offline business.

You’ve also still got to manufacture your product. You’ve got to plan it, design it or write it, package it, test it, and perfect it. Even if your product is a digital delivery eBook, Video or other downloadable product – it still need to be worked!

The only difference between online and offline home business when it comes to product is that if your product is digital and delivered by download…. you don’t have to re-stock it. If your products are pack and wrap delivery… there’s really no difference at all.

What about book-keeping… still the same? Yep. Unless you want to get into trouble with the tax man that is.

How about communications… the same? Absolutely. 10 years ago you would have been well ahead of your time if you used email and other electronic communications, but these days you’re a dinosaur if you don’t. Fax is going the way of the Dodo, SMS and tweets are taking over, and for the moment eMail rules supreme. But it makes no difference whether you have an online or offline home business… you will still have to communicate with your customers, your service providers and your partners.

There is however one difference… and yes, it’s a big one, and it’s the only one worth considering –

Do you want people coming to your “home” or do you want them coming to your website? Where will you have your “shop front” (if you need one)? And here’s the thing… this will be determined by your product.

If you run a home based physiotherapy business, whilst you can support your customers with online documents, hints and tips, you cannot *deliver* your service online.

But if your home business is accounting and bookkeeping… then with the right software… yes, you *could* have all materials delivered to you online. But you’re still going to have to do a bucket load of work offline, don’t you think?

So the best question isn’t, “is there a difference between online and offline home business”, because the simple answer is no. The better question is “can my product be delivered online or offline in my home business?”

Answer this, and everything else will be answered as well.

Just remember this; people are people, customers are customers. Even though you may service them “offline”, you can still support them “online” at the same time. Communication is the key to success in any business.

So talk to them, regularly, online and offline.

By Paul Barrs

5 Proven Startup Requirements to Boost Your Profitable Home Business

Posted on June 24, 2019 in Uncategorized

In the old times, people were used to the idea of working in offices away from home. Nowadays, thousands are going online everyday looking to start a profitable home business. To learn some home business startup tips, please read on…

Did you know, the home based web business industry in the U.S. is considered one portion of the economy rising to its peak? There’s a prediction that by next decade, 75 percent of the world’s total population will prefer a home based business venture. What would happen if you decide to join this new world of work-at-home-entrepreneurs? How would things change for you and your family?

To start your very own profitable home business, you might need some smart start up tips. Here are 5 proven home business startup ideas that can help you profit in your home based business:

1. Self Evaluation – Before you choose an industry to join, start evaluating your skills and talents. Check what you’re good at and what you like to do best. Search for a profitable business opportunity that will make use of your skills and talents.

2. Conduct a Survey – Before you begin your business, conduct a survey of your target market and competitors. You have to know what products or services are in demand. You also have to know if you’ll meet the requirements.

3. Research for Competitors – Check your competitors and how effective they deal with the business. So you’ll find one aspect to use as an edge. If you’ll know the other services they don’t have, it’s better to include these in your offerings. Clients will most likely choose you over the others.

4. Create your website – It is an advantage if you have a website. It must be unique, easy to navigate and with useful content. In designing a website, free or low cost themes are available ready for use. There are also free or affordable software to help you design your website.

5. Enlist your business in search engines – Most importantly, to be part of search engines is one good way to direct a lot of clients to your business website. Of course, learn some basic information about SEO because it will be one of your greatest aids to become successful.

It is necessary to know the things you need to start your own home based web business properly. Going over the said steps means you’re one move closer to success. This way, you can avoid pitfalls made by newcomers in this industry.

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