Are you currently promoting your home business online? Have you found it easy or rough going? Building a successful internet home business requires a bit of time, dedication and perseverance.
However, despite the amount of time and effort you may invest into promoting your internet venture, developing a personal connection with your prospects is your key to ultimate home business success.
The reason why developing a personal connection with your prospects is so important is because of the largely impersonal nature of the internet.
People in general have a tendency to shy away from the order button on many sites simply because of fear of the unknown.
This is the case even when it comes to promoting high ticket products, business opportunities and services.
Why is this the case?
Because people like to buy products and services from individuals and/or companies they know, like and trust.
So how does someone just starting out build a connection with their audience?
The easiest way to do this is to start a blog. The original purpose for blogs was to use them as personal online journals.
With a blog you can give your prospects insight into your personality, lifestyle and expertise.
With your personal blog you can post pictures of yourself or your family and give your prospects a glimpse into the kind of person you are.
A word of caution… due to the anonymous nature of the internet, you don’t have to put your whole life online in order to build this connection.
However, every now and again you can post a picture of your pet or share a picture from a vacation you took.
You can also communicate your emotions in a more natural way without the pressure of trying to sell someone something.
The more relaxed your communication is, the more comfortable your prospects will feel when it comes to the consideration of your business opportunity.
As you continually post new ideas, tips, and thoughts to your blog you will find that more and more people will become regular visitors to your site and start commenting on your posts.
When your prospects start commenting on your posts, that’s when you will know that your audience is tuning in and listening to you. This will give you an opportunity to open up meaningful dialogue that will build and even deeper connection.
With your blog you can rant about stuff that irritates you as well as share your feelings about things that excite you. You can also ask your readers questions and get their feelings by inviting them to comment.
Additionally you can post tips and advice based on your experience that may be of benefit to those who choose to work with you.
As you continue to use your blog as a communication tool between you and your prospects, you will find that recruiting new representatives and affiliates will happen with almost a minimal amount of effort.
The key is to make your prospects feel comfortable with their decision to join you in your opportunity or buy into your affiliate offers.
The better your personal connection with your prospects, the bigger your business will become and the more sales you will generate. Internet entrepreneurs who employ the use of blogs to tell their story and keep their prospects up to date with the things going on around them in their respective industries almost always outsell their competitors every time.